To celebrate the 25th anniversary of DIE HARD, 20th Century Fox released “A Good Day To Die Hard”, the fifth in the franchise,. Releasing on Valentines Day and Introducing John McClane’s son, this humorous trailer was designed to sway a male audience to do something a little different.
The trailer was seeded nationally and localized for international markets helping A Good Day To Die Hard the top grossing movie in its first weekend.
Working from direction from the lead agency, S4 Studios fully produced the trailer working on animation, editing, sound, VO and mix & master.
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